QuickBooks POS system allows you to capture and store valuable customer information, making it easier to cater to your best customers, maintain their loyalty, and get their repeat business.

Every retailer knows that it's easier to sell again to a current customer than drum up a new one. That's why it is so important to keep track of the customers that have purchased your goods. And here's where the power of a POS solution can really help your business grow. If you have a means of capturing a customer’s name, mailing address and their e-mail address with their transaction, you can use that information to build stronger customer relationships.

While you may have every intention to maintain and grow a loyal base of customers, you may not know the best approach to do so. And you’re not alone. One of the biggest mistakes many small businesses owners make is failing to stay in touch with customers. And it’s not for lack of trying, but rather for lack of having the right tools to easily capture and store the information.

QuickBooks POS allows you to capture and store vital customer information after every purchase, while a cash register allows you to store only the customer’s money after the sale.

With a powerful point of sale system such as QuickBooks POS, you can also capture data about a customer’s purchase histories and preferences. You can use that customer data later for:

· Special promotions for buyers interested in specific products
· Private sales for your best customers
· E-mail marketing campaigns
· Customer newsletters
· Delivery of coupons for particular products.

Maintaining customer loyalty
Once you start capturing customer information, you can demonstrate that you care about your customers by implementing programs to earn their loyalty.

One sure-fire way to maintain customer loyalty is to customize your price levels. With QuickBooks POS, you can assign different price points for employees, sales promotions, friends, family or other groups that may be important to your business.

Also, the software allows you to assign discount percentages by customer. So whenever that customer makes a purchase, the assigned discount is automatically applied. Again, it’s a foolproof system that takes the work out of the hands of your employees and lets you maintain the control over customer’s pricing automatically.

Also, with QuickBooks Point of Sale you can easily keep track of customer special orders and layaways. By extending layaway credit, you can let your loyal customers pay over time for high-ticket items. And you can stay on top of special orders and track products that are on back-order. This high level of customer service will be rewarded by repeat business from your top customers.

Finally, by using POS to capture customer data, you can focus your promotions on profitable customers. Too often, small retailers with limited budgets engage in poorly targeted promotions that bring in only a few customers. As a result, the return on investment for the promotion isn’t profitable, because it cost you too much to reach each customer.
A smart retailer will use the data stored in the QuickBooks POS system to focus promotional plans on top prospects. If you chart purchasing behavior among your customers, you can target your marketing to those customers or prospects that are most likely to purchase your promotional items. This is a fail-safe way to help boost profits and increase customer loyalty.